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New video showcases recyclability of SpearRC labels

Constantia Flexibles’ SpearRC is a fully recyclable and cost effective pressure sensitive label.

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By: Steve Katz

Associate Editor, Label & Narrow Web

The Association for Postconsumer Plastic Recyclers (APR) reports that many pressure sensitive labels contaminate the recycling process because the adhesive sticks to the bottle and/or the ink bleeds into the wash water.

According to Constantia Flexibles, the fact is that most pressure sensitive labels make PET bottles unrecyclable. Some products have come on the market to solve these issues, but historically they have been significantly more expensive than standard pressure sensitive labels. Constantia Flexibles’ proprietary, award-winning formula has resulted in SpearRC, a fully recyclable and cost effective pressure sensitive label. To promote SpearRC, Constantia Flexible has produced a new video that showcases the impact of a brand’s label decision on the environment and begs the question: “With all the benefits of traditional pressure sensitive labels, including low cost, and none of the contamination, why wouldn’t you make the switch?”

Dan Muenzer, VP of marketing for Constantia Flexibles, comments, “We believe that if brands really understood the environmental impact of a non-recyclable label, they would not hesitate to do the right thing and switch to SpearRC. We just need to bring it to their attention. We are proud of our groundbreaking technology and its ability to drive sustainability for our clients.”

To view the video, visit www.SpearRC.com.

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